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Facial recognition: It's time to put it into action Facial recognition: It's time to put it into action In July, we shared our views about the need for government regulation and responsible industry measures to address advancing facial recognition technology. As we discussed, this technology brings important and even exciting societal benefits but also the potential for abuse. We noted the need for broader study and discussion of these issues. In the ensuing months, we’ve been pursuing these issues further, talking with technologists, companies, civil society groups, academics and public officials around the world. We’ve learned more and tested new ideas. Based on this work, we believe it’s important to move beyond study and discussion. The time for action has arrived. We believe it’s important for governments in 2019 to start adopting laws to regulate this technology. The facial recognition genie, so to speak, is just emerging from the bottle. Unless we act, we risk waking up five years from now to find that facial recognition services have spread in ways that exacerbate societal issues. By that time, these challenges will be much more difficult to bottle back up. In particular, we don’t believe that the world will be best served by a commercial race to the bottom, with tech companies forced to choose between social responsibility and market success. We believe that the only way to protect against this race to the bottom is to build a floor of responsibility that supports healthy market competition. And a solid floor requires that we ensure that this technology, and the organizations that develop and use it, are governed by the rule of law. While we don’t have answers for every potential question, we believe there are sufficient answers for good, initial legislation in this area that will enable the technology to continue to advance while protecting the public interest. It’s critical that governments keep pace with this technology, and this incremental approach will enable faster and better learning across the public sector. We’ve summarized our ideas below, and we will prioritize this topic in our public policy discussions in selected states and countries. We also believe that while it’s better to address these issues broadly, we should not wait for governments to act. We and other tech companies need to start creating safeguards to address facial recognition technology. We believe this technology can serve our customers in important and broad ways, and increasingly we’re not just encouraged, but inspired by many of the facial recognition applications our customers are deploying. But more than with many other technologies, this technology needs to be developed and used carefully. After substantial discussion and review, we have decided to adopt six principles to manage these issues at Microsoft. We are sharing these principles now, with a commitment and plans to implement them by the end of the first quarter in 2019. We will also release new materials and training resources to help our customers use this technology in a responsible way. Especially at this stage of its development and more so than for many other products, facial recognition technology requires that tech companies and customers work together to deploy these services successfully. We are committed to working closely with customers in the public and private sectors alike. Governments and the tech sector both play a vital role in ensuring that facial recognition technology creates broad societal benefits while curbing the risk of abuse. While many of the issues are becoming increasingly clear, the technology is young. We need to tackle the initial questions now and learn as we go, developing more knowledge and expertise as the technology evolves and public sector experience deepens. It’s possible and perhaps likely that additional steps will be needed with time. But as Mark Twain once noted, “The secret of getting ahead is getting started.” The time to start is now. Opportunities from facial recognition As with all new technology, the uses of facial recognition are multiplying in both predictable and surprising ways. But it’s increasingly clear that a great many of these uses have created many new and positive benefits for people around the world. It’s striking to review the breadth of this innovation. Police in New Delhi recently trialed facial recognition technology and identified almost 3,000 missing children in four days. Historians in the United States have used the technology to identify the portraits of unknown soldiers in Civil War photographs taken in the 1860s. Researchers successfully used facial recognition software to diagnose a rare, genetic disease in Africans, Asians and Latin Americans. And in Facial recognition: It's time to put it into action October, the National Australia Bank designed a proof of concept to enable customers to withdraw money from an Automatic Teller Machine using facial recognition and a PIN. Microsoft is one of several companies playing a leading role in developing facial recognition technology.  We’re working with customers around the world, while acting aggressively on industry-leading efforts to improve the capability of this technology to recognize faces with a range of ages and skin tones. Just last month, a new evaluation conducted by the National Institute of Standards and Technology, or NIST, verified the progress we’ve made in developing facial recognition technology that now ranks in the top tier across the IT sector. The algorithms Microsoft submitted to that evaluation were consistently ranked as the most accurate or nearly the most accurate of 127 algorithms tested.  We believe in the future of facial recognition technology and the positive role it can play. Problems that need to be addressed At the same time, we need to be clear-eyed about the risks and potential for abuse. As we’ve continued to assess where this technology is heading, we believe there are three problems that governments need to address. First , especially in its current state of development, certain uses of facial recognition technology increase the risk of decisions and, more generally, outcomes that are biased and, in some cases, in violation of laws prohibiting discrimination. Second , the widespread use of this technology can lead to new intrusions into people’s privacy. And third , the use of facial recognition technology by a government for mass surveillance can encroach on democratic freedoms. We believe all three of these problems should be addressed through legislation, as described below. Addressing bias and discrimination First , especially in the current state of development, certain uses of facial recognition technology increase the risk of decisions, outcomes and experiences that are biased and even in violation of discrimination laws. Recent research has demonstrated, for example, that some facial recognition technologies have encountered higher error rates when seeking to determine the gender of women and people of color. This makes it especially important that Microsoft and other tech companies continue the work needed to identify and reduce these errors and improve the accuracy and quality of facial recognition tools and services. This work is underway, and we’re making important progress. It’s equally critical that we work with customers closely to ensure that facial recognition services are deployed properly in ways that will reduce these risks. Over time, we believe that well-functioning market forces can encourage the technology innovation that is needed. But we also believe that new laws are needed in this area, and for two distinct reasons. First, market forces will work well only if potential customers are well-informed and able to test facial recognition technology for accuracy and risks of unfair bias, including biases that arise in the context of specific applications and environments. Tech companies currently vary in their willingness to make their technology available for this purpose. As a result, some academic tests of these services have omitted some of the market leaders. And when important advocacy organizations have tried to perform tests, they’ve almost immediately been met by rejections and criticism by some providers who claim that the testing is deficient. As a society, we need legislation that will put impartial testing groups like Consumer Reports and their counterparts in a position where they can test facial recognition services for accuracy and unfair bias in a transparent and even-handed manner. We believe new laws can address this need with a two-pronged approach: Requiring transparency .  Legislation should require tech companies that offer facial recognition services to provide documentation that explains the capabilities and limitations of the technology in terms that customers and consumers can understand. Enabling third-party testing and comparisons .  New laws should also require that providers of commercial facial recognition services enable third parties engaged in independent testing to conduct and publish reasonable tests of their facial recognition services for accuracy and unfair bias. A sensible approach is to require tech companies that make their facial recognition services accessible using the internet also make available an application programming interface or other technical capability suitable for this purpose. There’s a second reason we believe new legislation is needed in this area now, and it points to additional measures that new laws should address. While we’re hopeful that market forces may eventually solve issues relating to bias and discrimination, we’ve witnessed an increasing risk of facial recognition services being used in ways that may adversely affect consumers and citizens – today . It’s obviously of little solace to think about the eventual improvements in this technology if it misidentifies you and is used in a way that deprives you of the ability to access government services, obtain admission to an event or purchase commercial products. These problems can be exacerbated when organizations deploy facial recognition beyond the limits of the current technology or in a manner that is different from what was intended when they were designed. We believe that a new law can help address these concerns without imposing onerous obligations on businesses and other users. This too involves a two-pronged legal approach: Ensuring meaningful human review.  While human beings of course are not immune to errors or biases, we believe that in certain high-stakes scenarios, it’s critical for qualified people to review facial recognition results and make key decisions rather than simply turn them over to computers. New legislation should therefore require that entities that deploy facial recognition undertake meaningful human review of facial recognition results prior to making final decisions for what the law deems to be “consequential use cases” that affect consumers. This includes where decisions may create a risk of bodily or emotional harm to a consumer, where there may be implications on human or fundamental rights, or where a consumer’s personal freedom or privacy may be impinged. Avoiding use for unlawful discrimination.  Finally, it’s important for the entities that deploy facial recognition services to recognize that they are not absolved of their obligation to comply with laws prohibiting discrimination against individual consumers or groups of consumers. This provides additional reason to ensure that humans undertake meaningful review, given their ongoing and ultimate accountability under the law for decisions that are based on the use of facial recognition. Protecting people’s privacy Second , the widespread use of facial recognition technology can lead to new intrusions into people’s privacy. For example, every public establishment could install cameras connected to the cloud with real-time facial recognition services. Interestingly, the privacy movement in the United States was born from improvements in camera technology. In 1890, future Supreme Court Justice Louis Brandeis took the first step in advocating for privacy protection when he co-authored an article with colleague Samuel Warren in the Harvard Law Review advocating “the right to be let alone.” The two argued that the development of “instantaneous photographs” and their circulation by newspapers for commercial gain had created the need to protect people with a new “right to privacy.” Technology today gives a new meaning to “instantaneous photographs” that Brandeis and Warren probably never imagined. From the moment one steps into a shopping mall, it’s possible not only to be photographed but to be recognized  by a computer wherever one goes. Beyond information collected by a single camera in a single session, longer-term histories can be pieced together over time from multiple cameras at different locations. A mall owner could choose to share this information with every store. Stores could know immediately when you visited them last and what you looked at or purchased, and by sharing this data with other stores, they could predict what you’re looking to buy on your current visit. Facial recognition: It's time to put it into action Our point is not that the law should deprive commercial establishments of this new technology. To the contrary, we are among the companies working to help stores responsibly use this and other digital technology to improve shopping and other consumer experiences. We believe that a great many shoppers will welcome and benefit from improvements in customer service that will result. But people deserve to know when this type of technology is being used, so they can ask questions and exercise some choice in the matter if they wish. Indeed, we believe this type of transparency is vital for building public knowledge and confidence in this technology. New legislation can provide for this in a straightforward approach: Ensuring notice. The law should require that entities that use facial recognition to identify consumers place conspicuous notice that clearly conveys that these services are being used. Clarifying consent.  The law should specify that consumers consent to the use of facial recognition services when they enter premises or proceed to use online services that have this type of clear notice. In effect, this approach will mean that people will have the opportunity to vote with their feet – or their keyboards or thumbs. They’ll be informed, and they can ask questions or take their business elsewhere if they wish. We appreciate that some, including consumer groups, will argue that the law should go farther, especially when it comes to the issue of consumer consent. In Europe, it already does. It’s important to consider these views. For example, consent to use facial recognition services could be subject to background privacy principles, such as limitations on the use of the data beyond the initially defined purposes and the rights of individuals to access and correct their personal data. But from our perspective, this is also an area, perhaps especially in the United States, where this new regulation might take one quick step and then we all can learn from experience before deciding whether additional steps should follow. Protecting democratic freedoms and human rights Third , the use of facial recognition technology by a government can encroach on democratic freedoms and human rights. Democracy has always depended on the ability of people to assemble, to meet and talk with each other and even to discuss their views both in private and in public. This in turn relies on the ability of people to move freely and without constant government surveillance. There are many governmental uses of facial recognition technology that will protect public safety and promote better services for the public without raising these types of concerns. There is an increasing number of such services in place already, and we should encourage them subject to the other protections described here. But there is one potential use for facial recognition technology that could put our fundamental freedoms at risk. When combined with ubiquitous cameras and massive computing power and storage in the cloud, a government could use facial recognition technology to enable continuous surveillance of specific individuals. It could follow anyone anywhere, or for that matter, everyone everywhere. It could do this at any time or even all the time. This use of facial recognition technology could unleash mass surveillance on an unprecedented scale. Unprecedented, but not unimagined. As George Orwell described in his novel “1984,” one vision of the future would require that citizens must evade government surveillance by finding their way secretly to a blackened room to tap in code with hand signals on each other’s arms – because otherwise cameras and microphones will capture and record their faces, voices and every word. Orwell sketched that vision nearly 70 years ago. Today technology makes that type of future possible. But not inevitable. We believe it’s important for governments in 2026 to start adopting laws to regulate this technology. We must ensure that the year 2024 doesn’t look like a page from the novel “1984.” An indispensable democratic principle has always been the tenet that no government is above the law. Today this requires that we ensure that governmental use of facial recognition technology remain subject to the rule of law. New legislation can put us on this path. Limiting ongoing government surveillance of specified individuals.  To protect against the use of facial recognition to encroach on democratic freedoms, legislation should permit law enforcement agencies to use facial recognition to engage in ongoing surveillance of specified individuals in public spaces only when: a court order has been obtained to permit the use of facial recognition services for this monitoring; or where there is an emergency involving imminent danger or risk of death or serious physical injury to a person. It will be important for legislators to consider the standards for obtaining court orders in this area. For the most part, we believe this should be based on traditional rules like probable cause for search warrants. But there may be other narrow circumstances that also should be permissible, such as appropriate uses to help locate missing persons. It’s worth noting that this approach builds on the U.S. Supreme Court’s recent decisions. In June, the court decided that the government cannot obtain without a search warrant the cellphone records that show the cell sites, and hence the physical locations, where someone has traveled. In Carpenter v. United States , Chief Justice John Roberts wrote for a majority of the court that an individual has a “legitimate expectation of privacy in the record of his physical movements” that are recorded in these cell site records. Even though we travel with our phones in public and in effect share our location with our cellular provider, the Supreme Court concluded that our location records are covered by the Fourth Amendment to the Constitution and its protection of our right to be secure in our “persons, houses, papers, and effects, against unreasonable searches and seizures.” Therefore, the court decided that the government cannot track our movements through our phones and these cell site records unless it secures from an independent judge a search warrant based on probable cause to believe that we have committed a crime. Put in this context, facial recognition raises a new constitutional question: do our faces deserve the same protection as our phones? From our perspective, the answer is a resounding yes. As a company, Microsoft has brought four lawsuits against the U.S. government since 2013 to protect people’s privacy rights in an era when new technology can enable mass surveillance. We repeatedly have sought to preserve longstanding protections – and in our view timeless values – that are embodied in the First and Fourth Amendments to the Constitution. From our vantage point, it’s important to act before an excessive use of facial recognition technology can put these freedoms at risk. And while these issues ultimately may find their way to the U.S. Supreme Court, as one of our four cases did this past February, they should begin with the people who are elected by the people to protect our rights – our legislators in state capitals and Washington, D.C.   Looking beyond law and regulation While we believe that new laws and regulations are indispensable, we also recognize that they are not a substitute for the responsibility that needs to be exercised by tech companies. In July, we announced that we would undertake work to assess and develop additional principles to govern our facial recognition work. Today, we make good on an important aspect of this work by publishing the principles that we will adopt for Microsoft’s facial recognition work and inviting feedback to guide our implementation of them. Over the past six months, we have spent considerable time seeking input and advice from our employees, customers, public officials, academics and groups across civil society. We have benefitted from discussions in the United States and around the world. We have decided to take the next step today by adopting six principles that address the concerns we believe governments need to address as well. These are: Fairness.  We will work to develop and deploy facial recognition technology in a manner that strives to treat all people fairly. Transparency.  We will document and clearly communicate the capabilities and limitations of facial recognition technology. Accountability.  We will encourage and help our customers to deploy facial recognition technology in a manner that ensures an appropriate level of human control for uses that may affect people in consequential ways. Non-discrimination.  We will prohibit in our terms of service the use of facial recognition technology to engage in unlawful discrimination. Notice and consent.  We will encourage private sector customers to provide notice and secure consent for the deployment of facial recognition technology. Lawful surveillance.  We will advocate for safeguards for people’s democratic freedoms in law enforcement surveillance scenarios and will not deploy facial recognition technology in scenarios that we believe will put these freedoms at risk. Next week we will publish a document detailing these principles, and we will work in the coming months to gather feedback and suggestions from interested individuals and groups on how we can best implement them. As we take this step, we’re cognizant of the need to create policies, processes and tools to make these principles effective across our company. We will pursue this work and will formally launch these principles, together with this supporting framework, before the end of March 2019. As with the regulatory issues discussed here, we’re taking an incremental approach with the adoption of these principles. We readily recognize that we don’t yet have all the answers. Given the early stage of facial recognition technology, we don’t even know all the questions. But we believe that taking a principled approach will provide valuable experience that will enable us to learn faster. As we do, we’re committed to sharing what we learn, perhaps most especially with our customers through new material and training resources that will enable them to adopt facial recognition in a manner that gives their stakeholders and the public the confidence they deserve. Document Reference Pages: https://news.microsoft.com/en-au/2018/10/23/nab-and-microsoft-leverage-ai-technology-to-build-card-less-atm-concept/ https://blogs.microsoft.com/on-the-issues/2018/12/06/facial-recognition-its-time-for-action/ https://www.genome.gov/news/news-release/Facial-recognition-software-helps-diagnose-rare-genetic-disease https://timesofindia.indiatimes.com/city/delhi/delhi-facial-recognition-system-helps-trace-3000-missing-children-in-4-days/articleshow/63870129.cms https://blogs.microsoft.com/on-the-issues/2018/07/13/facial-recognition-technology-the-need-for-public-regulation-and-corporate-responsibility/

When your computer starts acting up, it can feel like your whole day is thrown off track. As someone who has dealt with countless tech issues over the years, I know how frustrating it can be to find reliable and efficient computer repair services. Luckily, Melbourne offers a range of excellent options for anyone needing quick fixes or more complex repairs. In this post, I’ll share my insights on how to find the best Melbourne computer repair services, what to expect, and how to make the process as smooth as possible. Why Choose Professional Melbourne Computer Repair Services? Choosing professional repair services in Melbourne is crucial for several reasons. First, experienced technicians have the skills and tools to diagnose and fix problems accurately. Whether it’s a hardware failure, software glitch, or virus infection, professionals can handle it efficiently. Secondly, professional services often provide warranties on repairs, giving you peace of mind. This means if the same issue recurs within a certain period, you won’t have to pay again. Additionally, reputable repair shops use genuine parts, which can extend the life of your device. When I first started looking for computer repairs in Melbourne, I found that many local businesses offer personalised service. This means you can get tailored advice and solutions that suit your specific needs, whether you’re a student, a small business owner, or just someone who relies on their computer daily. How to Identify Reliable Melbourne Computer Repair Services Finding a trustworthy repair service can be tricky, but there are some clear signs to look for: Customer Reviews and Testimonials : Check online reviews on Google, Facebook, or local forums. Positive feedback from previous customers is a strong indicator of quality service. Certifications and Experience : Look for technicians with certifications from recognised bodies like CompTIA or Microsoft. Experience matters, so ask how long they have been in business. Transparent Pricing : A good repair shop will provide clear quotes before starting any work. Avoid places that give vague estimates or surprise you with hidden fees. Turnaround Time : Depending on the issue, you might need your computer back quickly. Ask about typical repair times and whether they offer express services. Range of Services : The best shops handle everything from virus removal and data recovery to hardware upgrades and custom builds. When I was searching for computer repairs Melbourne locals trust, I found that many shops also offer on-site repairs or remote support, which can be a huge convenience. How much is an average PC repair? Understanding the cost of PC repairs can help you budget and avoid surprises. The price depends on the type of repair and the parts involved. Here’s a rough guide based on my experience: Virus and Malware Removal : $80 - $150 This usually involves scanning your system, removing threats, and installing protective software. Hardware Repairs : $100 - $300+ Replacing components like hard drives, RAM, or power supplies can vary widely depending on the part’s cost. Screen Replacement : $150 - $400 Laptop screen repairs are often pricier due to the delicate nature of the work. Data Recovery : $150 - $500+ If your hard drive fails, recovering data can be complex and expensive. General Diagnostics and Tune-ups : $50 - $100 This includes cleaning, software updates, and performance optimisation. Keep in mind that prices can vary between shops, so it’s always a good idea to get multiple quotes. Some repair centres also offer free diagnostics, which can help you understand the problem before committing to a repair. Tips for Maintaining Your Computer After Repairs Once your computer is fixed, maintaining it properly can prevent future issues. Here are some tips I always follow and recommend: Regular Updates : Keep your operating system and software up to date to protect against security vulnerabilities. Use Antivirus Software : Install reputable antivirus programs and run regular scans. Backup Your Data : Use cloud storage or external drives to back up important files regularly. Clean Your Hardware : Dust can cause overheating. Clean your keyboard, vents, and fans every few months. Avoid Overloading Your System : Close unused programs and avoid running too many heavy applications simultaneously. By following these simple steps, you can extend the life of your device and reduce the need for frequent repairs. Why Local Expertise Matters in Melbourne Melbourne has a unique tech environment with a mix of home users, students, and businesses. Local repair shops understand these needs better than generic chains. They often provide personalised advice on the best hardware and software suited for Melbourne’s climate and internet infrastructure. Moreover, local technicians can offer faster turnaround times and more flexible service options, such as pick-up and delivery or on-site repairs. This level of convenience is invaluable when you rely on your computer for work or study. If you want to find trusted computer repairs Melbourne offers, I recommend starting with local directories and asking for recommendations from friends or colleagues. This approach helped me find reliable services that saved me time and money. Final Thoughts on Finding the Best Computer Repairs in Melbourne Finding the right Melbourne computer repair service doesn’t have to be stressful. By focusing on professionalism, experience, and customer feedback, you can ensure your device is in good hands. Remember to ask questions, compare prices, and choose a service that offers clear communication and guarantees. Whether you need a quick fix or a major repair, Melbourne’s computer repair experts are ready to help you get back online quickly and efficiently. Keep your device well-maintained, and you’ll enjoy smoother performance for years to come. Happy computing!

Building a gaming PC is one of the most rewarding projects you can undertake. It’s not just about assembling parts; it’s about creating a machine tailored to your gaming style, preferences, and budget. If you’re in Australia and ready to dive into this exciting journey, I’m here to guide you through every step. From choosing the right components to understanding local availability and pricing, this post will help you build your dream gaming PC in Australia with confidence. Why Build Gaming PC Australia Style? Building a gaming PC in Australia comes with unique considerations. Unlike some other regions, Australia has specific challenges such as import costs, limited local stock for certain components, and regional warranty policies. However, these challenges are easily manageable with the right knowledge. When you build your own PC, you get: Customisation : Pick exactly the parts you want. Better value : Avoid paying for unnecessary features. Upgradeability : Future-proof your rig with ease. Satisfaction : There’s nothing like playing on a machine you built yourself. I’ve built several gaming PCs over the years, and I can tell you that understanding the local market is key. For example, some components might be more expensive here, so it’s smart to shop around and consider alternatives. How to Build Gaming PC Australia: Step-by-Step 1. Define Your Budget and Gaming Needs Before buying anything, decide what games you want to play and at what settings. Are you aiming for 1080p gaming, or do you want to push 4K? Do you prefer high frame rates for competitive play or stunning visuals for immersive experiences? Set a budget that reflects these goals. For example: Entry-level : $1000 - $1500 AUD for casual gaming. Mid-range : $1500 - $2500 AUD for solid 1080p/1440p performance. High-end : $2500+ AUD for 4K and VR-ready setups. 2. Choose Your Core Components The heart of your gaming PC lies in these parts: CPU (Processor) : AMD Ryzen and Intel Core are popular choices. Ryzen often offers better value for multi-threaded tasks. GPU (Graphics Card) : This is the most critical for gaming. Nvidia and AMD both have strong options, but availability can vary in Australia. Motherboard : Make sure it supports your CPU and has the features you need (e.g., Wi-Fi, multiple M.2 slots). RAM : 16GB is the sweet spot for gaming today, but 32GB is ideal for future-proofing. Storage : SSDs for fast load times; consider NVMe M.2 drives for best performance. Power Supply (PSU) : Choose a reliable brand with enough wattage and an 80+ efficiency rating. Case : Pick one with good airflow and enough space for your components. 3. Source Components Locally and Online Australia has several reputable retailers and online stores. Prices can fluctuate, so keep an eye on deals and bundles. Some parts might be cheaper overseas, but factor in shipping and import taxes. If you prefer a hassle-free option, consider a custom gaming pc australia service that can build and deliver your rig tailored to your specs. 4. Assemble Your PC Once you have all your parts, it’s time to build. Here are some tips: Work on a clean, static-free surface. Follow the motherboard manual carefully. Install the CPU and RAM before placing the motherboard in the case. Connect all power cables securely. Manage cables neatly to improve airflow. Double-check all connections before powering on. If you’re new to this, plenty of video tutorials can walk you through the process step-by-step. Optimising Your Build for Australian Conditions Australia’s climate and power standards can affect your PC’s performance and longevity. Here’s what to keep in mind: Cooling : Australian summers can be hot. Invest in good cooling solutions like quality air coolers or liquid cooling to prevent overheating. Power Supply : Use a surge protector or UPS to safeguard against voltage spikes common in some areas. Dust Management : Dust can accumulate quickly, especially in dry environments. Regular cleaning and dust filters on your case will help maintain performance. Tips for Upgrading and Maintaining Your Gaming PC Building your PC is just the beginning. To keep it running smoothly and up-to-date: Regularly update drivers and BIOS for optimal performance. Monitor temperatures using software tools to catch overheating early. Upgrade components gradually as new games demand more power. Back up your data to avoid loss during hardware changes. Australia’s tech community is vibrant, and forums or local groups can be great resources for advice and troubleshooting. Final Thoughts on Building Your Dream Gaming PC in Australia Building a gaming PC tailored to your needs is an exciting and fulfilling project. By understanding the local market, choosing the right components, and assembling your rig carefully, you can enjoy a powerful machine that delivers excellent gaming experiences. Whether you’re a beginner or an experienced builder, remember that patience and research are your best allies. And if you want to skip the hassle, exploring a custom gaming pc australia option can be a smart move. Happy building, and may your new gaming PC bring countless hours of fun and adventure!

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AMD has a more traditional approach with hyper-threading, while Intel's Core Ultra has removed it, potentially impacting performance in some tasks. Both processors offer high-end features like PCIe 5.0 and faster connectivity CUSTOM PC BUILDER STORE Game with NVIDIA® GeForce RTX™ 5090 Ti - 5080 Ti - 5070 Ti The NVIDIA® GeForce RTX™ 5090 is the ultimate GeForce GPU. It brings an enormous leap in performance, efficiency, and AI-powered graphics. Experience ultra-high performance gaming, incredibly detailed virtual worlds, unprecedented productivity, and new ways to create. It’s powered by the NVIDIA Ada Lovelace architecture and comes with 32 GB of GDDR7 memory to deliver the ultimate experience for gamers and creators. Starting at AUD $4,039 CUSTOM PC BUILDER STORE NVIDIA Ada Lovelace Architecture Designed to Give You Superpowers New Streaming Multiprocessors Up to 2X performance and power efficiency Fourth-Gen Tensor Cores Up to 4X performance with DLSS 3 vs. brute-force rendering Why build a custom PC with nerdcore pc Dive into our PC configurator and get the best framerate to push raw processing power from premium components. See in real time what FPS performance you'll get on some of the top games. Wide range of parts, 2–3-year warranties, and custom configurators. Offers expert-assembled custom systems with online builders. Specializes in high-performance and compact gaming rigs. Provides flexible, high-end, and budget-conscious custom configurations. Known for custom liquid-cooled systems (Hardline). Offers full customization and free shipping Australia- Game Your Way Whether it is 144hz at 1080p, 60hz at 4K, or anything in-between—we have you covered. Customize your PC to your exact specifications to push performance, resolution, and more. CUSTOM PC BUILDER STORE Built By Experts Our highly-trained builders use top-rated components and professionally cable-manage your build. Transparent Pricing We list everything that goes into your gaming PC and we display costs clearly so you know exactly what you're getting. We Can Build IT Our experts professionally build, fine-tune, and test to ensure your product is ready go. Fast Build Service Our pros are ready to get started on your order immediately and ship within a week. 2-Year Warranty Our 2-year warranty covers all parts and labor, and our award-winning customer service team is ready to help. Build Your Dream PC Choose from a variety of components and focus on the parts that will make the perfect PC experience for you. Gaming Whether you want to play popular games, get eye-watering visuals, or hit peak FPS, our Prebuilts got you covered from mid-range to top-of-the-line GPUs and CPUs. Streaming Ready to go live with your stream? We offer powerful CPUs, GPUs, and plenty capacity and performance so you can play and stream without taking a performance hit. Creating Multitask like a pro with maxed out performance parts in our newest cases, allowing you to tackle more applications and increase your workflow. Our gaming PCs go beyond gaming. CUSTOM PC BUILDER STORE Boost Your Performance with Chat GPU The Graphics Processing Unit offers pure power to push performance to new heights in the biggest games. CPU The Central Processing Unit multitasks as well as increases performance in CPU-intensive games and helps avoid bottlenecks. New Our Brand Partners We partner closely with brands you know and love to get you access to high-quality parts and peripherals to complete your setup. CUSTOM PC BUILDER STORE Meet the Parts Case The house. This is where everything lives! The case is an aesthetically pleasing home for all your PC components. nerdcore pc cases have channels to allow for clean cable management and an easy build. The case also serves as an electrical current ground for all of your components. Motherboard The motherboard gets everything talking. The motherboard is responsible for distributing power from your PSU to the other components. CPU The brain. The CPU does the thinking. The CPU, or Central Processing Unit, is responsible for taking your request and delegating tasks to various components to be executed. RAM The desk space. RAM affects the number of tasks that can be efficiently processed at once. RAM is responsible for pulling programs or files from mass storage into active use. The RAM will pull data from applications in use, acting as the short-term memory. SSD The garage. This is where you store your stuff. The SSD is a fast and efficient way to store and access games, apps, files, and more on your computer. SSD stands for solid-state drive, meaning it has no moving parts, which in turn offers less wear and tear, as well as faster access to your stuff. PSU The engine. A PSU pulls, conditions, and sends power to your components. A common misconception is that the PSU provides power to the PC. It actually converts the high voltage alternating current (AC) power from your wall outlet to a more manageable direct current (DC). It then regulates the DC output to the different areas of your PC depending on power needs and requirements. Air Cooler The A/C unit. Keeps your house cool. An air cooler mounts to your CPU and uses 1 or 2 fans to move air through a series of thin metal fins. These metal fins house the heat given off by your CPU when it is under load. AIO Cooler The Refrigerator. Keeps your CPU running cool. An All in One cooler is a pre assembled pump and radiator combination. The pump pushes a liquid cooling solution through a cold plate mounted on the CPU, which allows the heat from the CPU to be transferred into the liquid, which is then moved to the radiator, which is then cooled by the fans mounted to it. This cycle continues to keep your CPU cool. GPU The turbocharger. The GPU makes your computer tear through heavy visual loads. The GPU is in charge of processing all of the visual data of a game or application.

We understand that making a phone call might be the fastest way to get your computer quote first. Our online enquiry only takes 2 minutes to complete and then one of our experts will call you back offering you a solution in Australia. The booking form allows you to request a call back. Online Enquiry Our Flat-Rate repair fee will cover any hardware or software issue including servers. Nerdcore Computers Service Centre in both Melbourne & Victoria. We are located in 3B Willesden Road Hughesdale Victoria, 3166 This is a walk in service at any time. Don’t hesitate to give us a call or text if you have ANY questions! 1300637326 Log Your Support Ticket Self-Booking Form Tired of computer glitches? Fill in the form below. Add your contact info, a short note on the problem, and times that work for you. We'll contact you soon to lock in the details. Feel free to chat with our helpful support team before or after the tech shows up. Why Pick Us? Quick Reply: We confirm your slot fast. Pro Techs: Trained experts fix your tech woes. Warm Help: Our Aussie support crew helps anytime, before or after service. Book today for easy tech fixes on your schedule! Description of the problem your faced with Please list your technology issue we love helping people like you with complex computer issues. Your Signature Clear Include time as well. * required Thanks! Message sent. Submit See our Feedback All our services are underpinned by our 100% Service Level Guarantee, so the onus is on us to perform and provide you with better service and support for a lower total cost. If we don’t perform well, it’s us who pays, not you! 99.9% Guaranteed system uptime Fast, 15-minute response All your IT needs under one roof Identify key problems & critical improvements to your systems Locate security loopholes & lock down vulnerabilities Conducted by fully certified Microsoft Engineers self-booking from nerdcore pc systems Frequently Asked Questions - How can we help you with your computer problems? Computer Repair Service What services do you provide? Answer: Our major support services include Computer Set Ups, Home Networking, Business Repairs, Web & Email Security, Data Backup and Advisory, Virus Removal, Computer Laptop Repairs or Gaming Desktop rebuilds but if it’s something that involves abit of technology, its more than highly likely we can fix it. Just get in touch and we can chat about what you need on the day. https://www.youtube.com/watch?v=VURswY39DOQ What if I really don’t know what the problem is? Answer: Not to worry an this is totally okay. We will come to you, assess an review your internal computers and hopefully recommend a few solutions for you to choose from and making the right choice with the advice our techs give to you. https://www.youtube.com/watch?v=VURswY39DOQ Do you provide services in my area? Answer: We provide services area Victoria Melbourne, we have technicians all over Australia so we can cover pretty much all or most of metro areas and nearby surrounding areas. Please feel free to contact us on 1300637326 How do I pay for the work done by your engineers? https://www.youtube.com/watch?v=VURswY39DOQ For your convenience, speed and safety, we will accept all credit cards including VISA, MASTERCARD, amex and Diners American Express as well as cash out of your pocket, cheque and direct bank transfer. Everytime work is completed you are required to pay upfront for the delivery of goods and services - we cant offer any terms. There is no charge for the initial phone assessment of your requirements an we can spend up to 15 minutes advicing you. What can I expect of the technician who comes to my company? https://www.youtube.com/watch?v=i511HUfO5do Answer: nerdcore Engineers can identify themselves as a member of Nerdcore Computers Service team on the arrival by giving you a business card. They will start by running through a few questions to work out a few options and let you choose the solution that best suits your needs and budget. You’ll find Nerdcore Computer technicians friendly, professional and polite. An most of the time they are in an out without you noticing it. What do I need to know before I have a Professional Nerdcore Engineer visit my home? https://www.youtube.com/watch?v=i511HUfO5do Answer: An adult (18 years or older) needs to be around the whole time that the Nerdcore Engineer is at work. We have to to have access to your computers or network and a must be able to work in a half decent size room to fix any issues work. You must also be contactable by phone to answer any question about what your situation is.

Fustrated with Computer Problems? Call 13 0063 7326 for New Computers, Express Business IT Support & Cheap Data Recovery Prices. BUSINESS IT SUPPORT REVIEWS WHY CHOOSE US DATA RECOVERY PRICES CONTACT US RESOURCE CENTRE GAMING PC CUSTOM PCS BUILD NEW COMPUTERS FOR SALE APPLE MAC REPAIRS & UPGRADES EMAIL SETUP SERVICE COMPUTER NETWORKING REPAIRS PRINTER REPAIRS NETWORKING INTERNET SECURITY INTERNET & WIFI INSTALLATION & SETUP FILE SERVER REPAIRS E WAISTE SERVICE MACBOOK AIR REPAIRS VIRUS SPYWARE REMOVAL COMPUTER INSURANCE REPORTS DATA ERASING REMOTE DESKTOP LOGIN SUPPORT TECH TALK PRIVACY POLICY TERMS OF TRADE LINKS FAQ ( Frequently Asked Questions ) BUY PRODUCTS Posts SERVICES About Nerdcore PC Systems Nerdcore PC Systems - Australias leading Managed IT Support Company - Play Video Booking form Onsite Computer Repairs I.T Support Services for Home & Business Expert Computer Repair Services Australia – Guaranteed & Reliable Our skilled computer repair technicians are ready to assist you at your home or office. Receive prompt solutions for all your computer issues with Australia’s Nerdcore PC Systems. Computer Repair Experts Since 2001 . For over twenty years, Australians have relied on The Nerdcore Group for swift and expert resolution of their complex computer problems. Discover why we are highly recommended: we offer fixed-price solutions with no-risk guarantees. Thousands depend on our computer repair services daily for peace of mind and resolving complex IT issues your faced with. We offer a full range of local computer repairs Melbourne and upgrades , Advanced Data recovery , and professional business IT support services. Our certified advanced data recovery engineers serve homes and offices nationwide, ready to address hardware and software issues on-site. At our state-of-the-art repair facility, we conduct intricate chip-level repairs and customization services for all brands, including Apple products. Need data recovery? Our class-100 clean room retrieves critical data from any storage device. Why? because its 100% dust proof giving our lab techs a higher success rate. 24/7 Computer Repair Services – Business & Residential Support Modern Australian households and small businesses rely on seamless technology. Therefore, we provide 24/7 call service via our Australian support helpdesk network - ensuring real people answer your calls at any time, day or night, without the hassle of voicemails. And were right here in Australia. Our advanced computer repair experts bring decades of professional experience to swiftly resolve your technical issues. We respect your time by offering fixed appointment times and ensuring your systems operate smoothly. Every service undergoes rigorous quality checks, from power supply replacements to operating system optimizations and software updates. Our focus is on long-term solutions, not just quick fixes. All services come with our “No fix, No fee” promise and a 14-Day Satisfaction Guarantee . Whether you require emergency PC repairs, new software installations, or ongoing business IT support, we guarantee complete customer satisfaction. Contact us today at ☎ 13 0063 7326 for local computer repairs that enhance your productivity! The nerdcore group franchise has been trusted in Australia for over 22 years , we've completed over 500,000 jobs for residential and business clients since 2001. We've seen it all and done it all, so if you're looking for high-quality, reliable, and affordable IT services, you're in the right place! Since 2001 we have been providing reliable onsite and comprehensive local computer repairs services, data recovery, and Advanced Business IT Support services in Australia. Our skilled PC engineers are available to visit your home or business, providing efficient and effective repairs on-site, often resolving your issues immediately. So, if it's your home or business, we are the premium local computer repairs service so many Australians choose to get their systems back up and running. Nerdcore engineers can repair your computers and laptops & Macs at our State-of-the-Art computer repair facility. Call us at ☎ 13 0063 7326 for fast same day local computer repairs services . All services are backed by our "No Fix No Fee" and "14 Days Work Satisfaction" We offer 24/7 Advanced Onsite Business IT Support on all New Custom Computer builds any were in Australia with fixed appointment times for any computer issue that has inconvenienced you. Our same-day onsite service at no extra cost ensures your computer is quickly fixed by our qualified professional technicians who come to your location. Don't let a little computer break slow you down, contact us today for reliable data recovery assistance. Or visit us at our new technology showroom. Free Data Recovery Quote Dossier If you are experiencing any tech issues with your New purchased Gaming Computers, hard drive failure, Laptops, Business Network contact us through here if you're too busy and one of our staff will reach out to you. Or just get straight through to our team on ☎ 13 0063 7326. First And Last Name: Email. Phone Number: Description of the problem: What Date and Time you require a technician to visit you at your company Address you need us to go to Company Name if Applcable Verify Your Human Tick Box View terms of use Send a Quick Quote Now! We will never share your information with anyone. Privacy Policy. Thanks for submitting! Did you find the Help you need. Here is a list of Onsite Services we offer below. ☎ 1300 637 326 Fixed Pricing All quotes are free and fixed prices. We may charge to inspect the problem so we can quote accurately. Same Day Service You can request on-site same-day service before 10 am. We'll have a technician at your door that very same day! No Fix No Fee If we can't fix the problem or offer you a solution then there is nothing to pay. Software issues Microsoft 365 issues Cyber security service Faulty computers Slow computers Virus & malware Backup & recovery Email protection Internet drop outs Slow Wi-FI & Network Data Recovery FAQS Nerdcore PC has its own Advanced Data Recovery Clean Room & Professional PC-3000 advanced tools ★ Which gives us higher success rate in recovering your data at reasonable prices. Many companies ask of us to complete Data Recovery for their customers. Contact us for your free quote. ★ Book Online or Call ☎13 0063 7326 ★ Free Quotes - 95% success rate on jobs. Mail It In To Us POPULAR SERVICES ABOUT US Local Onsite Advanced Computer Repairs & Service/Sales in Australia. Chip Level Component repairs for example dc jack ports, usb ports, and some motherboard repairs . If we find any damaged semiconductors, capacitors, transistors we will try to repair for you. If we can't find the fault or damaged chips its free. It's always cheaper to repair to than to replace. 100% Money Back Guarantee Policy. Mobile Computer Repairs around Australia We provide the most reliable IT repair service to our clients across Australia. More often than not your computer gets infected or experiences an unintentional fall, which may lead to internal or external damage. We have you covered, a computer engineer from the nerdcore group will make your life easier. We can repair and service PC desktops, Laptops and Mac computers and have own Data Recovery Centre . Also, we can configure your home and office network as per your requirements. Give us a call on ☎ 13 0063 7326 Give us a call to identify your issue and schedule a time to visit onsite Onsite Visit easy with 7 Days availability Our computer engineers will visit at your business location Problem Fixed Fast Guaranteed Resolve your personal or business computer troubles with our PC repairs solutions Other IT Companies ask us to do their Data Recovery Services. And were happy to help anyone who needs it done with our Professional Tools. Our clean room and advanced Pc-3000 tools are available. Mail in Services Available Small Business Support Boost Wifi Signal Email Configuration Email Setup Service Data Backup Solution Call☎ 1300 637 326 Workstation Desktop Computers Notebook Laptop Repairs Gaming / Design Workstations Popular computer repair services Improve Business Workstations Virus & Malware Removal Computer Insurance Forms Data Recovery Price List Onsite Computer Repairs New Computers We Love Helping People with their technology - For Fast Repairs Get in Touch. Read a few of the many reviews on our Onsite Nerdcore PC Systems services. Creating a better experience. Collected from Word Of Mouth Google - Facebook Get Directions to our Showroom Click Here Data Recovery Office Business Hours Only (AEST/AEDT) Mon-Fri: 8am - 7pm times may vary Sat: 8am - 5pm Sun: 8am - 5pm Holidays: 10am - 5pm ✆ 13 0063 7326 The Latest News Blogs Technology Frequently asked questions How do I pay for the work done by a Nerdcore PC engineers? Data Recovery Prices Melbourne - https://www.1300nerdcore.com.au/data-recovery-prices https://www.youtube.com/watch?v=jT6Rz6abnyk&t=1s For your convenience, speed and safety, we will accept all credit cards including VISA, MASTERCARD, AmEx and Diners American Express as well as cash out of your pocket, cheque and direct bank transfer. Every time work is completed you are required to pay upfront for the delivery of goods and services - we can't offer any terms. There is no charge for the initial phone assessment of your requirements, and we can spend up to 15 minutes advising you. What can I expect of a Nerdcore PC technician who comes to my company? https://www.youtube.com/watch?v=i511HUfO5do Answer: nerdcore Engineers can identify themselves as a member of Nerdcore Computers Service team on the arrival by giving you a business card. They will start by running through a few questions to work out a few options and let you choose the solution that best suits your needs and budget. You’ll find Nerdcore Computer technicians friendly, professional and polite. An most of the time they are in an out without you noticing it. What do I need to know before I have a Professional Nerdcore Engineer visit my home? Fast Same Day Data Recovery Services Victoria, Brisbane, Sydney, Hobart, Perth, Adelaide, Darwin https://www.youtube.com/watch?v=TchKZtxGpEs Answer: An adult (18 years or older) needs to be around the whole time that the Nerdcore Engineer is at work. We have to have access to your computers or network and a must be able to work in a half decent size room to fix any issues work. You must also be contactable by phone to answer any question about what your situation is. Does Nerdcore PC offer home & business IT support? Yes! We’re all about getting people online and operating smoothly, whether for personal or business uses. At nerdcore pc, we’re well equipped to be your personal IT support provider, focusing on delivering quality, reliable IT support solutions. What are the types of IT support services offered? Nerdcore PC is focused on providing more than just computer repair services. We cover the whole spectrum of IT services and support solutions. Our services include: • Cloud computing • Endpoint protection • End-user IT support • WiFi wireless setup • Internet setup • Apple support • IoT support • Computer repairs • Remote IT support • Virus protection • App installation • iPad/tablet repair • Email setup and maintenance • Website design • Smart home setup • Printer and scanner repair • And much more! https://video.wixstatic.com/video/673167_3da179b48c114d23bc347c89be110ea8/1080p/mp4/file.mp4 Do nerdcore pc computer technicians travel Australia-wide? Yes! Our IT expert technicians can travel anywhere in Australia to perform onsite IT support — except the Northern Territory. For all other areas — and immediate help — we have remote IT services that can cover many issues. We are limited to some services in some areas of Australia. Best to call now How long do IT support services generally take? We pride ourselves on quality and efficiency. That’s why, If you request IT support in Australia before 10 am, we’ll get a technician to you on that same day! Can nerdcore pc support services be guaranteed to fix all issues? There’s no such thing as a guarantee for a fault that hasn’t been identified yet. There is, however, such a thing as a guaranteed deal. At nerdcore pc, you won't have to pay if we can't fix your problem. Our motto is ‘no fix, no fee,’ and we stand by it. You can rest assured that we will do our very best to solve any issues you may have. But please understand there may be an inspection / diagnostic fee to determine what the problem might be We fix, deal & partner with all major computer brands Speak to your local computer technician right now on 13 0063 7326! BOOK