MELBOURNE’S LEADING DIGITAL PERFORMANCE AGENCY Search Engine Optimization Agency
- Feb 10, 2022
- 2 min read
A strong focus on quantity and quality Experience real results. We will deliver you more valuable, high organic search traffic that actually converts.
Our perfomance driven process There are no shortcuts here. At nerdcore Australia, we ensure all bases are covered so that your brand can reach its full potential. 1.Insightful audits Know exactly where you stand. Understand the competitive scope and identify opportunities for your brand to grow, with our full website audits. 2.Specialised content strategies Our in-house experts craft unique strategies that are suitable for your brand. Stay ahead of the curve and Google's algorithm changes.
3.An impressive initial set up After extensive keyword research, we build content and links that will see your online visability go through the roof. 4.Ongoing optimisations & reporting This is only the beginning of your SEO journey! Benefit from continuous optimisations and track your progress through insightful reporting.
Through regular analysis of results by experienced SEO consultants and bespoke SEO strategies based on data we are able to deliver strong results for businesses across Melbourne and all over Australia
SEO Strategies & Reporting Keyword search We start our SEO strategy with keywords. Identifying queries or phrases customers use to search for similar products/services helps us know who your competitors are, uncover what organic traffic is available, and what content you need for your site to rank.
Optimise for on-page SEO On page SEO refers to all SEO activities performed on the website, such as title tags, meta descriptions, content optimisations and even web speed updates. Unless your page is optimised, your website will likely not rank well, so we check everything over to ensure it's finely tuned.
Blogging strategy We look at opportunities for improving existing content or adding new, valuable content (blog posts etc.) to increase keyword rankings and traffic. We use Google Trends to create and publish appealing content based on trends in your industry.
What search engines do Nercdore Australia
Google owns over 93.93% of Australia's search engine market share, therefore it is the only search engine we optimise for in our SEO campaigns. This does not mean, however, that you will not appear in other search engine results such as in Bing etc.
What can I expect in the first month of my SEO campaign with Nerdcore Australia
The first month of an SEO campaign is all about getting to know you and your business. We always ask our new SEO clients to fill in a marketing brief, which tells us a bit about you and what your goals are as a business. We then move onto an initial review of the site, keyword research and optimisation of the top-10 most important pages on your website. We begin tracking your SEO campaign using our SEO tools such as SEMrush or SEranking to monitor how your keyword rankings changes. We also set up Google analytics and Google search console, so that we can begin collecting data to understand your users and what they are searching for to find you.
What SEO tools do you use?
At Nerdcore Computers we use a variety of SEO tools for our activities. Some of the main SEO tools we use are: SEMrush, SEranking, Moz, Google Search Console, Google Analytics, Google data studio and Screaming Frog.
Who will be working on my SEO campaign?
Who will be working on my SEO campaign? At Nerdcore Computers we have a dedicated team of SEO specialists who will work on your site's on and off page SEO activities. Read more about our SEO team here.
There are many benefits of doing SEO on your website. The biggest benefits include: Increasing sites rankings in search results, which can increase traffic, brand awareness and conversions.
SEO is important as it can be the difference between you getting more users to your site, and in turn, getting conversions. Completing SEO activities will mean your site has more chance to rank and capture organic traffic, and if you're in a competitive market, SEO can be the difference between you appearing in search results or not. Want to know how SEO could help you? Get in touch with us to see what potential traffic could be available for your site.
SEO works by search engine bots crawling your website and comparing it to a range of others to decide which one deserves that coveted #1 position. In order to determine who gets first place, Google bots take into account over 200 different ranking factors to determine who ranks highest. Once the Google bot has chosen what it believes to be the best result for the user's search query, it will rank the rest of the sites. Based on how users react with the site's ranking, it may change the order of sites. That's why it's important to track your rankings, as you are not always guaranteed to stay in a certain position.
The four pillars of SEO On-page SEO Off page SEO Content Technical SEO However at Nerdcore Computers often break it down to just the two pillars; on-page SEO and off-page SEO and we place content and technical SEO activities under on-page SEO activities.
Title tags are a HTML element that search engines use in search results to show visitors the title of a page. Title tags are an important ranking factor and key to ranking for important keywords. Title tags are clickable elements in search results and are typically under 60 characters in length and typically include the brand and 1-2 important keywords.
A meta description tag is a HTML element that search engines sometimes use in search results to let visitors know what a page is about. Meta descriptions should typically be under 160 characters in length otherwise they can be cut off in search results. A meta description is not considered a ranking factor however plays a crucial role in capturing searchers attention and enticing them to click through to a website.
Site structure is important for SEO as it can signify to Google and other search engines what pages are most important to rank. This means the pages that are higher up your site hierarchy eg home page or those mentioned in your sites menu navigation are likely to rank better than a page that is 3 clicks down your sites hierarchy.
A technical SEO audit is completed to identify any coverage or crawling issues of a site that may prevent it from ranking well in SERPS. This includes reviewing things such as broken links, 404s, checking site speed etc. It's important to complete SEO tech audits of your website to ensure its running well, as websites with issues or broken pages can frustrate users which will lead to a high bounce rate (users arriving at your site and quickly leaving) and affect your conversions. Also some issues can cause your website to not rank well or rank at all in some drastic cases.
Yes. SEO can increase sales and conversions. This should be the main goal of any SEO Campaign. With an increase in keyword rankings and traffic, you should begin to see an increase in sales and conversions. Our main focus for our SEO campaigns is to not only increase traffic and rankings, but also to capture lucrative traffic that will result in more conversions for our clients. After all, what is the point of increasing traffic if that traffic isn't converting?
SEO in digital marketing is a long-term game and results can vary across clients depending on a number of factors including budget and your niche. Most often our SEO campaigns begin to see and feel results within the 4-6 month mark.
We do create content and blogs for our SEO clients, however it's important to note that our content is referred to as SEO content; with the main focus being on creating content that will target appropriate keywords and capture more traffic. Our content is still 100% unique and user-friendly.
OUR GUARANTEE
We are your digital partner that gets you more customers at the lowest possible cost by combining exceptional user experience and optimizing the right marketing channels. Call 1300Nerdcore to speak to a recognized consultant.
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