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Switch from Gmail: 5 Advantages of Having a Professional Email Address

  • Apr 18
  • 3 min read

Updated: Apr 22

Switch from Gmail: 5 Advantages of Having a Professional Email Address

There are hundreds of free email services available to anyone with internet access but there comes a time when your email address might be setting your business back. Here are five good reasons to get your own email domain. 1. It reflects how you manage your business You get one chance to make a first impression. When your first contact with new or potential customers is via email, bob.smith@hotrodmotors.com will represent your business better than hotrod2009@hotmail.com. Having your email linked to your own domain brings professionalism into how you conduct business. If you are starting an ecommerce business or email marketing, this is non-negotiable as your customers will receive confirmations and emails from you@yourbusiness.com.au. 2. It builds trust Various pieces of research have found that a professional email address helps to build consumer trust. Having both an email and website linked together shows you are serious about your business and it helps to earn trust from prospective customers or collaborators. Not only does a professional email build trust, it can also serve as a marketing tool to drive more traffic to your website. When you have a professional email address directly associated with your domain name, customers can use your professional email address to find your website i.e. bob.smith@hotrodmotors.com=hotrodmotors.com. 3. It helps to protect critical business data Many public email services are susceptible to hacking, leaving your business information vulnerable to hackers. Depending on the nature of your business, privacy may be an issue when you use free email services. In Australia, anyone storing financial or federal data is required to host the data within the country. If you’re sending emails through free email addresses, you may be in breach of that law. The same applies for all kinds of contracts, especially with any kind of legal or government work. Having your own hosted domain ensures you can choose where your email data is stored and avoid any compliance issues before they arise. 4. It keeps you out of spam filters If you use email marketing to drive sales, this may be the only incentive you need to switch from free email providers. Several free email services are targeted by spammers and malware. This means that the emails you send from a free email address may get marked as spam. Unless your customers are checking their spam folders, it's unlikely that they will receive your emails. Setting up your own email domain, especially through an established host, can reduce the risk of important business emails or newsletters getting bounced or sent straight to the trash bin – and when email is a primary method of keeping in touch with your customers or expanding your database, this is absolutely critical. 5. Backup If a remote hosted service goes down, gets hacked or simply closes its doors, you may risk losing whatever email and attachments you have stored with them. This can sometimes occur without warning, leaving you little opportunity to secure your data, and if you’re not taking regular backups you risk losing a lot. With your own email, you’ll either host the data in-house or through a company you have a service level agreement with. Both should include backups and contingency strategies. This ensures that no matter what happens, your data will be secure, accessible, and business continuity is maintained. Setting up a professional email address is easy and affordable.
There are hundreds of free email services available to anyone with internet access but there comes a time when your email address might be setting your business back. Here are five good reasons to get your own email domain.

Switch from Gmail: 5 Advantages of Having a Professional Email Address

There are numerous free email services accessible to anyone with internet access, but eventually, your email address might hinder your business. Here are five compelling reasons to acquire your own email domain.


1. It reflects how you manage your business

You only have one chance to make a first impression. When your initial contact with new or potential customers is via email, bob.smith@hotrodmotors.com will better represent your business than hotrod2009@hotmail.com. Associating your email with your own domain adds a level of professionalism to your business conduct. This is essential if you are starting an ecommerce business or engaging in email marketing, as your customers will receive confirmations and emails from you@yourbusiness.com.au.


2. It builds trust

Research has shown that a professional email address helps build consumer trust. Having both an email and website linked demonstrates your commitment to your business and helps earn trust from potential customers or partners. A professional email not only builds trust but also serves as a marketing tool to drive traffic to your website. When your email address is directly associated with your domain name, customers can easily find your website, i.e., bob.smith@hotrodmotors.com=hotrodmotors.com.


3. It helps to protect critical business data

Many public email services are vulnerable to hacking, putting your business information at risk. Depending on your business's nature, privacy may be compromised when using free email services. In Australia, storing financial or federal data requires hosting within the country. Sending emails through free addresses might breach this law. This applies especially to legal or government work. Having your own hosted domain allows you to choose where your email data is stored, preventing compliance issues before they occur.


Switch from Gmail: 5 Advantages of Having a Professional Email Address


4. It keeps you out of spam filters

If you use email marketing to boost sales, this might be the only reason you need to switch from free email providers. Many free email services are targeted by spammers and malware, increasing the likelihood of your emails being marked as spam. Unless customers check their spam folders, they may not receive your emails. Setting up your own email domain, particularly with a reputable host, can reduce the chance of important business emails or newsletters being bounced or trashed. This is crucial when email is a primary method for customer communication or database expansion.


5. Backup

If a remote hosted service fails, gets hacked, or shuts down, you risk losing the emails and attachments stored with them. This can happen without warning, leaving little time to secure your data. Without regular backups, you risk significant data loss. With your own email, you can host the data in-house or through a company with a service level agreement, both of which should include backups and contingency plans. This ensures your data remains secure, accessible, and business continuity is maintained. Setting up a professional email address is straightforward and cost-effective.










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